Privacy Policy

Back to the Mother Ferments · Last Updated: March 2026

1. Overview

Back to the Mother Ferments ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, and your rights regarding that information. This policy applies to our website at backtothemother.earth and all associated landing pages and opt-in forms.

2. Information We Collect

Information You Provide Directly

When you submit an opt-in form or contact form, we may collect:

Your name
Your email address
Your phone number (if provided)
Your postal code (if provided)
Any other information you voluntarily provide in a form field

Information Collected Automatically

When you visit our website, basic technical information may be collected automatically, including:

IP address
Browser type and version
Pages visited and time spent on pages
Referring website or source

This information is used for website analytics purposes only and is not linked to your personal identity.

3. How We Use Your Information

We use the information we collect for the following purposes:

To send you email communications you have opted into, including newsletters, product updates, and promotional content
To send you SMS updates if you have opted into text messaging
To manage and maintain our contact list within our CRM platform (GoHighLevel)
To understand our audience and improve our communications
To fulfill any requests or inquiries you submit through our forms

We do not use your information for automated decision-making or profiling.

4. How We Store Your Information

Your contact information is stored securely in our customer relationship management platform, GoHighLevel (GHL). Email delivery is handled through Mailgun, a transactional email service provider. Both platforms maintain industry-standard security practices for data storage and transmission.

We retain your information for as long as you remain an active subscriber or until you request deletion of your data.

5. Who We Share Your Information With

We do not sell, rent, or trade your personal information to third parties. We may share your information only with the following limited parties, solely for the purpose of operating our communications:

GoHighLevel (CRM and email campaign management)
Mailgun (email delivery infrastructure)

These service providers are contractually bound to use your information only as directed by us and in accordance with applicable privacy laws.

6. Email Marketing & CAN-SPAM Compliance

All marketing emails we send comply with the CAN-SPAM Act. Specifically:

Every marketing email includes a clear and working unsubscribe link
We include our physical mailing address in every email
We do not use deceptive subject lines or misleading sender information
We honor opt-out requests promptly within 10 business days

If you believe you have received an email from us in error, please contact us at [email protected].

7. SMS Communications

If you have opted into SMS communications, you may receive text messages about local store updates, market dates, restocks, and pickup info. Message and data rates may apply. Reply STOP at any time to opt out. Reply HELP for assistance.

8. Your Rights

You have the following rights regarding your personal information:

Right to Access: You may request a copy of the personal information we hold about you.
Right to Correction: You may request that we correct any inaccurate information.
Right to Deletion: You may request that we delete your personal information from our systems.
Right to Opt-Out: You may unsubscribe from marketing emails or SMS at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

9. Cookies

Our website may use basic cookies to improve your browsing experience. You can configure your browser to refuse cookies, though this may affect some website functionality. We do not use cookies for advertising tracking or cross-site tracking purposes.

10. Children's Privacy

Our website and communications are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately at [email protected].

11. Third-Party Links

Our website or emails may contain links to third-party websites such as retail partners, farmers markets, or social media platforms. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Your continued use of our website or opt-in forms after any changes constitutes acceptance of the updated policy.

13. Contact Us

Back to the Mother Ferments
Missoula, Montana
Email: [email protected]
Website: www.backtothemother.earth